The Lawn is the AELTC's own premium hospitality package, which means it's inside the grounds, operated by the Club, and catered by Michel Roux Jr and his daughter Emily Roux. Not a third-party hospitality tent on Church Road — inside the gates, on a covered garden terrace, with a reserved seat on Centre Court or No. 1 Court included.
The format runs from pre-match arrival through to the close of play. You get a champagne reception on arrival, a three-course lunch from the Roux menu, afternoon tea during the match, and access to the private garden terrace throughout the day. The premium tier includes private dining from £1,125 per person; the standard Lawn package starts from £1,025 per person.
Michel Roux Jr opened Le Gavroche in 1991 and held two Michelin stars for over 25 years before closing the restaurant in January 2024. His daughter Emily Roux runs Caractère in Notting Hill, which holds one star. The food here is not tournament catering with a famous name attached — the menus are written by working chefs, and the seasonal produce approach is the same across all their venues.
The practical advantage over buying a debenture and arranging your own lunch is that everything is handled. You arrive, you're shown to your table, your seat on court is confirmed, and you don't need to navigate the Wimbledon food queues or find a reservation in SW19 on a peak tournament day. On a finals weekend, that convenience has a real value that the £1,000+ price point partially reflects.
The Lawn capacity is limited. Packages sell out considerably earlier than match tickets, particularly for week two and finals weekend. The AELTC releases allocations through the official hospitality page and through appointed hospitality agents (Keith Prowse is the primary official agent). Direct booking via the AELTC is possible but limited.
Dress code is smart. The AELTC's guidance for Centre Court hospitality is "elegant" — described as similar to a smart summer wedding. Men in suits, women in dresses or smart separates. The enforcement is light but the expectation is real, and the crowd around you will be dressed accordingly.
Why it's special
Most Wimbledon hospitality is sold by third-party operators who buy blocks of debenture seats and bundle them with hotel nights, transfers, and catering that has nothing to do with the AELTC. The Lawn is different — it's on the actual grounds, run by the Club, and catered by a team that takes the food seriously.
